Michael Hanke's Airline e-Commerce: Log on. Take off. PDF

By Michael Hanke

From the few tickets that have been bought by way of Alaska airways and previous British Midland in December 1995 through the industry’s first airline reserving engine web content, international on-line commute has grown to generate at the present time greater than part one trillion funds in annual profit. This improvement has introduced major adjustments to the airline enterprise, trip markets, and shoppers. this day, airways around the globe not just use e-commerce for internet online affiliate marketing and promoting but in addition as a platform to supply distinctive companies and features that experience no counterpart within the actual world.

This e-book is an in-depth advent to airline e-commerce. It covers a vast scope of parts which are necessary to an airline’s ongoing electronic transformation.

  • Digital homes & features

  • E-marketing

  • E-sales & distribution

  • Web consumer service

  • E-commerce organization

  • E-commerce strategy

Written via an airline e-commerce specialist and illustrated with quite a few examples of major airways during this sector, Dr. Hanke presents for complete "behind-the-scenes" information of ways airline e-commerce works. This e-book is an important better half for college kids and practitioners alike since it permits the reader to procure a radical beginning of airline e-commerce. additionally, the e-book permits the reader to understand the ramifications of airline e-commerce in definite company components and to take potent motion for a winning e-commerce strategy.

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Airline e-Commerce: Log on. Take off. by Michael Hanke

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